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This article was published on March 7, 2014


Flurry: Android launchers are taking off; app sessions in Q1 2014 so far have overtaken all of 2013

Flurry: Android launchers are taking off; app sessions in Q1 2014 so far have overtaken all of 2013
Emil Protalinski
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Emil Protalinski

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.

Here’s an interesting tidbit: so far in Q1 2014 (the quarter isn’t over yet) the usage for Android launchers is already higher than all of 2013. Android personalization apps are piquing mobile users’ interest, especially with news around the likes of Facebook Home, Firefox Launcher, and Yahoo’s acquisition of Aviate. The growth is worth noting:

flurry_android_launchers_q1_2014

The above aggregate app sessions chart comes from mobile firm Flurry, which has over 4,500 of these apps on its platform. The company believes that launchers are an attempt to organize mobile apps much like search engines organize the Web, but it notes that their cumulative reach is still relatively small: 30 million monthly users in the US. Nevertheless, with growth like this, we can expect a lot of innovation in this space.