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This article was published on August 4, 2010

First BlackBerry Torch TV Spot Certainly Is Slick

First BlackBerry Torch TV Spot Certainly Is Slick Image by: Tama/Getty
Matt Brian
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Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

With RIM’s BlackBerry Torch 9800 getting some good press since its launch yesterday, the Canadian-based company will be looking to heavily market the handset to compete with the dominant Apple iPhone and emerging Android handsets.

Unveiled at the BlackBerry press event yesterday was the first BlackBerry Torch 9800 TV spot, an advert that concentrates on social media, the mobile web and its dual inputs to try to attract customers who are undecided as to which smartphone they want to buy or are disillusioned with Android and iPhone handsets.

I’m impressed, perhaps Palm should have hired the marketing company behind this spot.