Story by
Paul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Back in April, Facebook announced Audience Network, its new mobile ad network. Following a limited test phase, Facebook has revealed it’s now officially opening for business around the globe.
The Audience Network is designed to help publishers and developers monetize their mobile apps by showing Facebook ads to their own users, essentially extending Facebook’s targeting to third-party services.
Constituting three formats – banner, interstitial and native – the Audience Network should help companies deliver more relevant ads to their users.
Though it is technically open to all, you will still need to apply to access the Audience Network.
➤ Facebook’s Audience Network: Open for Business [Facebook Blog]
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