Facebook gives publishers new tools to customize native ads in third-party apps

Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched last year.

The new native ad templates allow publishers to customize things like the font, ad height, background color, button border treatment and other features.

The modification options will allow ads to look more like regular in-app content,, because, ultimately, people hate being interrupted by jarring ads. Facebook is also introducing a native ad template for horizontal scroll.

In addition, there are new tools to manage multiple native ad requests. The new native ads manager allows publishers to keep control of which ads appear by pre-fetching up to 10 at once, and then automatically optimizing them to appear in highest-performing order.

➤ Native Ads Made Easy [Facebook]