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This article was published on July 1, 2015

Facebook changed its logo yesterday, did you notice?

Facebook changed its logo yesterday, did you notice?
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Facebook quietly changed its logo yesterday for the first time since 2005 and you probably didn’t even notice.

The update is only a refresh of the company’s wordmark, which is the text-only version of its logo used for identifying its brand.

Josh Higgins, Facebook’s Creative Director told Brand New that the company “set out to modernize the logo to make it feel more friendly and approachable” and settled on an update instead of a full redesign.

Old and new logos directly compared
Old and new logos directly compared

Facebook asked Eric Olson, the designer of Klavika, the font used for the original wordmark, to design a new typeface.

Ben Barry, a former designer at Facebook, had also proposed tweaks to the Facebook wordmark in 2012 which were approved by the company but never implemented.

The actual Facebook ‘F’ logo isn’t being changed. You’ll only notice the difference where the full name is used.

New Logo for Facebook done In-house with Eric Olson [Brand New]

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