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This article was published on November 3, 2014

    Disqus takes its programmatic ‘Sponsored Comment’ ad platform global

    Disqus takes its programmatic ‘Sponsored Comment’ ad platform global
    Ben Woods
    Story by

    Ben Woods

    Ben Woods
    Story by

    Ben Woods

    Europe Editor

    Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

    Disqus has announced that it is making its programmatic ‘Sponsored Comment’ ad platform available globally from today, following the introduction of the new product back in April.

    In a nutshell, the platform allows brands to place ads at the top of a Disqus comment section, targeted by over 1,000 discussion topics. It’s hoping that by using its footprint of more than 3 million websites, it will be able to provide brands with accurate semantic targeting based on both the content of a blog post and the comments, which sometimes branch off into other topics.

    Travel_Sponsored_Comment_Web

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    Today’s announcement ushers in programmatic ad purchasing across all 3 million websites thanks to a partnership with Xaxis.

    ➤ Disqus Launches Global Programmatic Native Advertising [Disqus]