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Ben Woods
Europe EditorBen is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.
Disqus has announced that it is making its programmatic ‘Sponsored Comment’ ad platform available globally from today, following the introduction of the new product back in April.
In a nutshell, the platform allows brands to place ads at the top of a Disqus comment section, targeted by over 1,000 discussion topics. It’s hoping that by using its footprint of more than 3 million websites, it will be able to provide brands with accurate semantic targeting based on both the content of a blog post and the comments, which sometimes branch off into other topics.
Today’s announcement ushers in programmatic ad purchasing across all 3 million websites thanks to a partnership with Xaxis.
➤ Disqus Launches Global Programmatic Native Advertising [Disqus]