This article was published on April 7, 2014

Disqus launches Sponsored Comments for brands to reach specific audiences


Disqus launches Sponsored Comments for brands to reach specific audiences
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

Commenting platform Disqus has launched a new advertising product called Sponsored Comments, letting publishers and brands reach a targeted audience on sites surrounding specific topics — and in particular those who are engaged enough to scroll down to the comments section.

The idea of Sponsored Comments stemmed from Featured Comments, which Disqus introduced a month ago. Sponsored Comments appear above the discussion thread so they won’t interrupt the conversation, and Disqus says that to protect user experience, it has a team ensuring the quality of these paid-for comments.

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Originally framed as a commenting service, Disqus has evolved to become a community supporting more than 125 million people everyday with over three million sites using it. Sponsored Comments comes after Disqus added rich media support to its service late last year.

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