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This article was published on April 7, 2014

Disqus launches Sponsored Comments for brands to reach specific audiences


Disqus launches Sponsored Comments for brands to reach specific audiences

Commenting platform Disqus has launched a new advertising product called Sponsored Comments, letting publishers and brands reach a targeted audience on sites surrounding specific topics — and in particular those who are engaged enough to scroll down to the comments section.

The idea of Sponsored Comments stemmed from Featured Comments, which Disqus introduced a month ago. Sponsored Comments appear above the discussion thread so they won’t interrupt the conversation, and Disqus says that to protect user experience, it has a team ensuring the quality of these paid-for comments.

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Originally framed as a commenting service, Disqus has evolved to become a community supporting more than 125 million people everyday with over three million sites using it. Sponsored Comments comes after Disqus added rich media support to its service late last year.

Image Credit: Shutterstock

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