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This article was published on July 4, 2011


    Details of Fitbit users’ sex lives removed from search engine results

    Details of Fitbit users’ sex lives removed from search engine results
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    As we reported yesterday, users of the physical activity tracking gadget Fitbit had their profile information, including details of their sexual activity, indexed by Google and easily accessible via a quick search.

    Embarrassment all round for both users and Fitbit, then. Luckily, despite the long Independence Day weekend in the US, it appears that someone at Fitbit spotted the furore yesterday and has acted fast. Now the search that previously revealed information like “Moderate effort” in users’ sex lives returns no results.

    A check of Fitbit’s robots.txt file shows that it is set to disallow access to /user/ and /users/ URLs, indicating that the company quickly acted to block search engines from indexing this data, although it hasn’t discussed the episode via its Twitter account or blog as yet. A swift resolution to a rather embarrassing problem.