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This article was published on June 6, 2011


    Daily deals market continues to expand as LivingSocial goes Dutch

    Daily deals market continues to expand as LivingSocial goes Dutch
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Daily deals site Livingsocial has launched today in the Netherlands. The Groupon competitor has gone live in three cities: Amsterdam, Rotterdam and The Hague; although it says that it plans to expand “rapidly” in the country.

    The Netherlands is LivingSocial’s third European market, following the UK and Ireland, although it also owns a majority stake in Spain’s Let’s Bonus. Global market leader Groupon is already active 37 Dutch cities. LivingSocial launched in July 2009, and in a similar manner to Groupon, has expanded through a mixture of launching new operations and acquiring exisiting daily deals services. However, its most recent acquisition was a Ruby on Rails consultancy, InfoEther, most likely as a technical talent grab for the Washington DC based company.

    Following Groupon’s IPO filing last week, which revealed a major gap between its costs and revenues, there has been much speculation as to the long-term viability of the daily deals market. Still, LivingSocial clearly feels no fear in further expansion.