Switzerland’s Sirin Labs is set to launch its debut smartphone at a new flagship store in London’s exclusive Mayfair neighborhood next month, with a minimum price tag, as touted in an interview with TechCunch, of $10,000 for what it says is the:
most advanced mobile device that combines the highest privacy settings, operates faster than any other phone and is built with the best materials from around the world.
Although the phone will run on Android, according to Reuters, the company says it has custom built the handset using cyber defence technology to deliver privacy, connectivity and quality.
Loading it with a consumer-focused operating system will, however, mean that users should get access to apps that aren’t usually available on security focused handsets.
The company’s CEO Tal Cohen said:
Unlike mainstream technology companies where price is paramount, Sirin Labs doesn’t need to wait a couple of years before bringing the most advanced technology to its customers. We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision making; optimal functionality and quality do.
The product has been in development for two years and it’s been led by a former product director of Sony Mobile. Sirin has just raised $72 million, on top of $23 million raised in 2013, in order to get the high-end handset to market.
Any more detail on the product itself, however, is “under wraps until the product launch” a spokesperson told TNW.