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This article was published on December 9, 2013

China’s Xiaomi sells 10,000 phones in 10 minutes in first overseas flash sale

China’s Xiaomi sells 10,000 phones in 10 minutes in first overseas flash sale
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

miSelling smartphones in batches is one tactic that has earned Xiaomi a following in China. The fast-growing company recently sold 100,000 of its flagship Mi3 in under 90 seconds, and (impressively) shifted 150,000 Mi3s in 10 minutes via a chat app.

This time around it held its first overseas sale — in Taiwan — which saw 10,000 units of its lower-budget Hongmi device snapped up inside 10 minutes, as Tech In Asia notes.

Related: Xiaomi rakes in $2.15b revenue for H1 2013 with more than 7m phones sold

It is still early days for Xiaomi overseas: initially it began selling the Mi3 through operators and partners in Taiwan and Hong Kong, but it has plans to up the ante with a dedicated hub in Southeast Asia next year.

➤ In its first flash sale outside China, Xiaomi sold 10,000 smartphones in under 10 minutes [Tech In Asia]

Images via Xiaomi