Selling smartphones in batches is one tactic that has earned Xiaomi a following in China. The fast-growing company recently sold 100,000 of its flagship Mi3 in under 90 seconds, and (impressively) shifted 150,000 Mi3s in 10 minutes via a chat app.
This time around it held its first overseas sale — in Taiwan — which saw 10,000 units of its lower-budget Hongmi device snapped up inside 10 minutes, as Tech In Asia notes.
Related: Xiaomi rakes in $2.15b revenue for H1 2013 with more than 7m phones sold
It is still early days for Xiaomi overseas: initially it began selling the Mi3 through operators and partners in Taiwan and Hong Kong, but it has plans to up the ante with a dedicated hub in Southeast Asia next year.
➤ In its first flash sale outside China, Xiaomi sold 10,000 smartphones in under 10 minutes [Tech In Asia]
Images via Xiaomi
Get the TNW newsletter
Get the most important tech news in your inbox each week.