Update — January 17: Line has revealed that it raised a total of 58,773,190 yen, $563,458. Here’s an interesting twist on tech company charity donations.
Asian messaging company Line has revealed that sales of its ‘Pray for the Philippines’ sticker collection — created to raise money for victims of Typhoon Haiyan — have crossed $500,000 in a month. Removing transaction fees for the Google Play Store and App Store, the stickers have netted 57,401,960 yen, that’s $551,300.
The sticker set costs around $1 and is on sale until the end of the year, after which Line will reveal the total raised and make its donation to Philippine Red Cross.
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The company, which has over 300 million registered users, banks an impressive $10 million in revenue from sticker sales per month — and it seems it may have opened a new form of passive charity donation.
➤ “Pray for the Philippines” Typhoon Haiyan Victims Fundraising Appeal [Line Blog]
Related: In the aftermath of a typhoon, Viber lets Philippine users call regular overseas numbers for free
Images via Line
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