Ben WoodsEurope Editor
Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.
Motorola has today announced that, for the first time, customers in the UK can buy handsets and other devices directly from its new site.
The portal at Motorola.co.uk is currently stocking the company’s freshly updated Moto G for delivery from £149.99 SIM-free. Alternative colored shells will also available to purchase through the site, but weren’t available at the time of writing.
There are also options to register for more information about the impeding arrival of its new Moto X smartphone and Moto 360 smartwatch – both of which will be offered directly to UK buyers.
It’s an important move for Motorola as it means that it doesn’t just have to rely on UK operators and retailers like Amazon to sell its devices in the country, but can instead control more of its own distribution and give customers a central point of contact and purchase for all its future devices.
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