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This article was published on February 22, 2012

Buuteeq, a hotel marketing software startup founded by ex-Microsoft execs, raises $2m

Buuteeq, a hotel marketing software startup founded by ex-Microsoft execs, raises $2m Image by: Ivan Hafizov - Fotolia
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Buuteeq, a Seattle-based startup building a Web-based software suite that enables independent hotels to market themselves on the Web and through mobile devices, has raised $2m in new funding according to an SEC filing.

The financing round brings the total of capital raised by Buuteeq to about $7 million.

The online SaaS company was founded in February 2010 and helps boutique hotels increase their digital marketing efforts on the Web, social networks and mobile platforms across multiple languages, manage search optimization campaigns and boost occupancy and, ultimately, revenues.

Interestingly, Buuteeq was founded by 3 former Microsoft executives:

– Forest Key (CEO): once a Sr. Director in Microsoft’s Server & Tools Division, and later the GM of Business Development for Asia

– Adam Brownstein (Chief Customer Officer): previously a Director of Business Development in the Microsoft Entertainment and Devices Division, Adam launched Microsoft Surface into 20 global regions across the hospitality market

– Brian Saab (founder and board member): now CEO of digital agency RedSAFI, Saab previously led the worldwide marketing team for the Microsoft Expression family of design tools, and managed the Silverlight business unit

Buuteeq investors include Equitas Capital, Benaroya, Auromatrix and an impressive host of individual backers, including fellow former Microsoft exec Aaron Easterly, Geocaching.com creator Jeremy Irish and Razorfish chairman Clark Kokich.