Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on November 9, 2010

Aweditorium – gorgeous, immersive music discovery for the iPad

Aweditorium – gorgeous, immersive music discovery for the iPad
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

TNW Quick Look

Hits:

  • Beautiful interface
  • An immersive experience

Misses:

  • No customisation at present

The Details

Remember how Flipboard overhauled the idea of sharing content by making it tablet-friendly? Here’s a new iPad app that does the same thing with new music discovery.

Aweditorium presents you with a vast grid of darkened photographs of bands and solo artists. Tap on an image and it fills the screen while a song from the act begins playing. Factoids about the act pop up around the screen while tasteful icons in the corner of the screen give you access to full-screen videos from YouTube or Vimeo, and links to buy music from iTunes or share the song on Twitter or Facebook.

Aweditorium’s gorgeous interface is addictive. Pop on some headphones, sit back and you’ll find yourself flicking around the grid, surfing from act to act, immersed in a world of music discovery.

What’s perhaps surprising is that Aweditorium presently isn’t personalised in any way. The selection of music has been entirely curated for you. That said there’s a wide range of genres here, from folk to electronica, and the grid is so huge it will take you a long time to experience it all.

Aweditorium’s website says it will be opening up to new applications from acts soon. While it would be nice to have some kind of Last.fm integration that would allow for personalised recommendations, the fact that each act will need to be specially formatted for the app means that if this feature is coming, there will be a wait while the developers build up a large enough stash of artists to offer customised results based on your tastes.

If you have any interest in exploring new music, Aweditorium is well worth spending some quality time with. You can download it from the iTunes App Store now, for free. [iTunes link]

Thanks to Robert Scoble for the tip. Here’s his video which gives more background to the app.