Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on September 29, 2011

Apple to stream iPhone event live for press at its Covent Garden store in London

Apple to stream iPhone event live for press at its Covent Garden store in London
Aayush Arya
Story by

Aayush Arya

Aayush is the India Editor & Apps Co-Editor at The Next Web. When not writing, he enjoys spending his time bungling about on Twitter or Aayush is the India Editor & Apps Co-Editor at The Next Web. When not writing, he enjoys spending his time bungling about on Twitter or Google+, and answering email.

Apple has announced to the staff at its Covent Garden retail store in London that the store will be closing early on Tuesday to prepare for a live streaming of the ‘Let’s Talk iPhone’ keynote for the press, according to a report by MacRumors.

The store usually closes at 9:30 PM but will pull down the shutters at 3:30 PM on the day of the event, with the live streaming to kick off at 6:00 PM London time. The memo sent out to Covent Garden employees follows:

Hello Team,

As we begin to start a very exciting quarter in Apple Retail, I am pleased to let you know that our Covent Garden Store will be hosting a keynote streaming event next Tuesday 4th October. This event will be a press only event and currently we have no further details on what will be presented. The store will be closing at 3.30pm to accommodate this.

This is a really exciting event for our store and we are passionate about delivering an outstanding Covent Garden experience.

The ‘Let’s Talk iPhone’ event will be held on Apple’s Cupertino campus on Tuesday, Oct. 4, where the CEO Tim Cook will take the stage to introduce the next version—or versions—of the iPhone. The keynote is scheduled to start at 10:00 AM PST.

Also tagged with