The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on January 29, 2016

    Apple reportedly has a ‘secret’ team with hundreds of employees working on VR

    Apple reportedly has a ‘secret’ team with hundreds of employees working on VR
    Nate Swanner
    Story by

    Nate Swanner

    Former Reporter, TNW

    TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

    Though nobody at Apple seems keen to discuss virtual reality as a meaningful part of our future, a new report says the company has a secret team dedicated to working on VR.

    According to Financial Times, Apple’s VR team is hundreds of employees strong, and is made up of some key hires from Microsoft’s Hololens division as well as Lytro.

    The report also says Apple has been building prototype VR headsets for months, and has quietly acquired spacial recognition software firm Flyby Media.

    At Apple’s earnings call earlier this week, CEO Tim Cook said VR had some “interesting applications,” but stopped short of saying Apple was interested in building a VR experience for its users.

    Still, the company recently made a high-profile VR-related hire, and now we may have a better idea as to why that was.

    Apple builds secret team to kick-start virtual reality effort [Financial Times]