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This article was published on August 29, 2013

    Apple pursues trademark for ‘startup’ in Australia, again

    Apple pursues trademark for ‘startup’ in Australia, again Image by: Spencer Platt
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Apple is being highly persistent in seeking the trademark for the term “startup” in Australia, submitting a second attempt after it failed previously in 2011.

    Spotted by TM Watch, the “startup” application submitted August 27 by Apple’s Cupertino headquarters and a Sydney-based legal representative, Baker & McKenzie, covers a number of retail, computing, mobile and educational classes.

    Apple-Startup-Trademark

    Apple’s persistence in trademarking “startup” could be linked to the fact that the official Apple website terms its operating system boot-up as ‘Startup’. In 2011, besides filing for the “startup” trademark in Australia, Apple also attempted to do the same in the US. However, the US Patent and Trademark Office could not register the trademark after finding issues with the application (probably due to objections) and are requesting further information before proceeding. Apple has till September 20 to respond.

    Apple hoping to trade mark the term ‘STARTUP’ [TM Watch]

    Image Credit: Spencer Platt via Getty Images