TNW Conference 2022 will be bigger, bolder, and better! Get your tickets now >>

The heart of tech

This article was published on April 28, 2010

    Apple Purchases Virtual Assistant App Siri

    Apple Purchases Virtual Assistant App Siri
    Brad McCarty
    Story by

    Brad McCarty

    A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

    According to Robert Scoble and the US FTC, Apple has just purchased Siri, a virtual assistant application.

    The purchase, rumored to be in the $200 million range, isn’t at all surprising.  Apple has been cornering sections of the market for itself lately.  It’s pretty plain to see here that Apple will likely patent the technology behind Siri, further building up the Apple firewall from competition.

    More details, and a video after the jump.

    For those not familiar, Siri is an voice-guided application that can act as a personal assistant or concierge.  The idea is fantastic, and is becoming especially useful as more areas of the US (and beyond) are starting to crack down on using mobile devices while driving.

    I’m going to go ahead and call this now:  Look for Apple to integrate more features into Siri.  I wouldn’t at all be surprised to see API-driven integration with the App Store or even iTunes for voice-command of Apple devices.