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This article was published on April 30, 2015

Apple is testing Analytics for the App Store

Apple is testing Analytics for the App Store
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Apple today began inviting developers to a preview of a new App Analytics tool that was promised way back at WWDC last year.

Screen Shot 2015-04-30 at 10.27.08 pm

 

A number of developers tweeted emails informing them of the launch of a beta program for app analytics which promises to show how many customers an app’s page, how often users open the app, how well it sells and more.

Third party tools already exist that offer similar functionality, but much of the data is guesswork and this marks the first time Apple has made available an offering that promises to give insights into how apps and their landing pages are performing.

Developers that received the email are able to sign up to wait for an invitation, which means the full launch of the product is probably a while away still.

A tipster told us that while they were able to get into App Analytics already, there wasn’t any data displaying yet.

Image credit: Songquan Deng / Shutterstock.com