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This article was published on December 16, 2014

    Apple halts online sales in Russia due to “extreme” ruble fluctuations

    Apple halts online sales in Russia due to “extreme” ruble fluctuations
    Owen Williams
    Story by

    Owen Williams

    Former TNW employee

    Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

    A report from Bloomberg today says that Apple has taken its Russian online store offline due to “extreme” fluctuations in the Ruble.

    The Apple store page in Russia shows the “we’ll be back” message at time of writing. Apple said that the “online store in Russia is currently unavailable while we review pricing.”

    Screen Shot 2014-12-17 at 8.02.59 am

    Russia’s currency has been fluctuating wildly in the past few days, losing as much as 19 percent today alone as the country increases its interest rate to 17 percent from 10.5 in an attempt to stop the crisis.

    Apple routinely reviews currencies to ensure the pricing is correct as they fluctuate worldwide. It isn’t clear if the store will be back in the short term or if Apple will wait to see if the Ruble settles.

    ➤ Apple Stops Online Sales in Russia Over Ruble Fluctuations [Bloomberg]