Save over 40% when you secure your tickets today to TNW Conference 💥 Prices will increase on November 22 →

This article was published on April 29, 2016

Apple exec drops grammar lesson via Twitter: ‘never pluralize Apple product names’


Apple exec drops grammar lesson via Twitter: ‘never pluralize Apple product names’

Have you ever wondered how to note a friend has too much iStuff? An Apple executive is setting the record straight on how to properly refer to multiple Apple-branded devices.

For some reason, seemingly chill dude Phil Schiller has no chill for the word ‘iPhones.’ Instead, he suggests we say ‘three iPhone devices.’

His grammar lesson was in response to a Twitter stream discussing a podcast where the host noted the topic was ‘iPads Pro’ (which still sounds wrong, like some sort of Dungeons and Dragons nerd-speak).

When asked for a bit of clarification, Schiller dumped more vernacular schooling on the world.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Savage.

I mean, I don’t know about you, but I’m not going to say I’ve got ‘three iPhone phones on my desk right now’ in casual conversation.

If Schiller calls, though — I’ll probably show some respect and say whatever he’s most comfortable with.

via Business Insider

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with