The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on June 6, 2011

iTunes Match: Apple announces its cloud based music service

iTunes Match: Apple announces its cloud based music service
Courtney Boyd Myers
Story by

Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

The event sold out within two hours, making WWDC the tech world’s version of a Taylor Swift concert. Today at Apple’s keynote, the “Royal Wedding for nerds,” Apple announced iTunes Match, its new music service.

AlliOS devices will include “Automatic Downloading,” a simple switch that will automatically download all of your iTunes songs to your devices when purchased in the iTunes store. You can use this service to automatically download songs on up to 10 other devices, for free.

“This is a first in the music industry,” said Apple’s Steve Jobs.

iTunes Match will automatically scan your library and allow you to download all of your music to iTunes, even songs not purchased through the app store. iTunes Match costs just $24.99 a year, which beats both Google and Amazon’s offerings. See this chart below to compare how Apple stacks up against other music services:

For a complete run-down of today’s announcements, see our post: Everything you need to know from WWDC 2011 in one handy list

Also tagged with