Amazon has today announced that it will start work on making one dozen original movies for cinemas and Prime Instant Video subscribers each year.
The resulting movies will still be shown first in cinemas, but will be available via its streaming service around 30 to 60 days after the theatrical premiere.
The dozen movies per year goal is an ambitious one and work will start on the first of these later in 2015. The creative development process will be led by Ted Hope, Amazon said.
The announcement follows news from last week that Amazon has signed Woody Allen to write and produce his very first TV show.
Clearly, Amazon Studios is doubling down on its original content in 2015 in a bid to take on Netflix and other rival streaming services.
Personally, I’d prefer one solid movie than 12 hurried efforts, but we’ll have to wait and see until the first one arrives before passing judgement on the quality of the content.