
Story by
Lauren Hockenson
ReporterLauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.
Amazon has already celebrated its own perception of success on yesterday’s made-up shopping holiday for Prime subscribers, Prime Day, but there was another big winner: other retailers.
According to data from HookLogic,which does performance marketing for brands, retailers in its partner network experienced nearly double the daily traffic compared to the week previous. Traffic peaked at 7am EST, when it spiked to 2.5 times the average.
HookLogic’s retailer network includes Walmart, Target, Best Buy, Toys R Us, Staples, Kohls and Bed Bath and Beyond.
Here’s a chart provided by HookLogic that shows traffic from all day:
It’s not surprising that other online retailers got a boost from Prime Day. Whether shopping for a more competitive price on a sale item or just staying in the online shopping mood, users spilled out of Amazon and into the arms of its competitors.
Read Next: Amazon Prime Day sucks. Here’s how it could do better
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