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This article was published on November 10, 2017

Alibaba passes $1 billion in sales in first 3 minutes of Singles Day

Alibaba passes $1 billion in sales in first 3 minutes of Singles Day
Rachel Kaser
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Rachel Kaser

Internet Culture Writer

Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback riding. Check her Twitter for curmudgeonly criticisms.

Alibaba is cleaning house during China’s Singles Day festival, the biggest day in online shopping all year.

In two minutes of sales time, Alibaba’s gross merchandise volume totaled $1 billion. By the forty-minute mark, the site’s sales had surpassed $7.5 billion. The first delivery was made 12 minutes after midnight.

Other sources confirm that 97 percent of sales made on the site in the first 30 seconds were from mobile devices.

Sales from last year’s Singles Day grossed $17.8 billion. If the current trajectory is anything to go by, Alibaba is going to surpass that number in the time it takes you to read this article. The event typically outsells both Black Friday and Cyber Monday, and today doesn’t look like it’ll be any different.

[Update: 11:38 a.m. CST] Sales for the first hour hit $8.6 billion. Going by the counter on Alizila, it shows no signs of slowing down.