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This article was published on November 7, 2011


Adobe brings Photoshop Elements and Premiere Elements to the Mac App Store

Adobe brings Photoshop Elements and Premiere Elements to the Mac App Store
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Adobe has made its first significant dive into the Mac App Store with the launch today of Photoshop Elements 10 Editor and Premiere Elements 10 Editor.

The apps, cut-down consumer-focused versions of Adobe’s pro-level image and video editing suites, cost $79.99 each and weigh in at around 1GB downloads.

The apps were launched two months ago but this is the first time Adobe has made any of its popular creative software brands available via Apple’s own download store. The company’s only Mac App Store release until now has been Carousel, a cloud-based photo-viewing app.

Whether this means there’s any chance of us seeing the full-on Creative Suite available via the Mac App Store remains to be seen, but with Apple taking a 30% cut of all purchases, it’s something third-party publishers are likely to remain wary of when it comes to their premium products.