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This article was published on August 5, 2015


    Adidas has acquired fitness app Runtastic

    Adidas has acquired fitness app Runtastic


    Nate Swanner
    Story by

    Nate Swanner

    Former Reporter, TNW

    TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

    Runtastic, the app that helps you track how much exercise you’re getting, has been acquired by Adidas. Terms of the deal were not shared, but Runtastic says Adidas is “the perfect match when it comes to taking our business to the next level.”

    The company also promises the acquisition will bring no immediate changes for the user, but gives it a “whole new world of possibilities to play around with.”

    Runtastic will continue to operate out of its offices in Linz, Vienna and San Francisco.

    Adidas is likely trying to keep pace with other sports apparel brands who have similar services for athletes. Nike has its Fuelband app, and Under Armour has been on a tear recently, acquiring MyFitnessPal and launching its own platform, Record.

    Runtastic joins the adidas Group [Runtastic]

    Read next:Runtastic plans to bring your workouts to Oculus Rift