The heart of tech

This article was published on August 22, 2014


    A localized Candy Crush lands in China, available via Tencent’s mobile QQ and WeChat services

    A localized Candy Crush lands in China, available via Tencent’s mobile QQ and WeChat services Image by: Andrew Burton
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    A localized version of Candy Crush has finally landed in China today, paving the way for millions of Chinese users to get addicted to the immensely popular game.

    Candy-Crush-China

    Mobile game-maker King partnered with Chinese internet giant Tencent earlier this year to bring its flagship title to the world’s largest smartphone market. Users on iOS and Android devices can now visit Tencent’s Mobile QQ instant messaging platform or the Game Center within messaging app WeChat (known as Weixin in China) to get hold of it.

    The partnership comes as Tencent is increasingly seeking popular Western game content to bring to its users. It is likely to be very lucrative for King. Gaming is a huge part of the experience on Weixin (and WeChat), with its Game Center clocking 570 million downloads within three months of its launch last year.

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    Thumbnail image via Andrew Burton/Getty Images