In a moment that I’m imagining featured at least one stoned executive, Pizza Hut came up with a genius
marketing gimmick idea for a dual-purpose pizza box that could keep your food warm (and in one piece) all while moonlighting as a smartphone-powered projector.
According to The Verge, each ‘Blockbuster Box’ even comes with a separate movie download via QR code. The four different boxes each have a code for a free movie, with can’t-miss titles such as: ‘Slice Night’ (horror), ‘Anchovy Armageddon’ (sci-fi), ‘Hot & Ready’ (romance) and ‘Fully Loaded’ (action).
The Blockbuster Box centers around the special table that comes inside most pizza boxes. The simple plastic table once ensured your pizza didn’t get crushed by a sagging center. Now, it does that and serves as a special lens for a smartphone-powered movie projector.
The quality is said to be rather poor, and it requires a really dark room in order to see much of anything, but it’s still a cool concept from a company that’s obviously thinking outside the (pizza) box.
For now, the Blockbuster Box is only available in Hong Kong. Cross your greasy fingers that it’s a success.
via Business Insider