According to the company, Pandora’s service had 54.9 million at the end of July 2012, up 48% from last year’s 37.1 million. These users are also more engaged, and spent a whopping 1.12 billion hours listening to Pandora last month, an increase of 76% from 637 million during the same period in 2011.
Interestingly, the company also confirms its positioning as a competitor to traditional radio, by pointing out its share of total US radio listening, which is now 6.13%, compared to 3.51% at the same time last year.
As you may remember, Pandora has been experimenting a sustained growth over the last few months. In February, it reported 49m active monthly listeners and 975m listening hours; these figures rose to 51m and 1bn in March, and further increased to 53.3m and 1.10bn in May.
Image credit: Mr T. in DC
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