Nearly Two Months In, Foursquare Appears to be Holding Its Own against Facebook Places

Nearly Two Months In, Foursquare Appears to be Holding Its Own against Facebook Places

With the launch of Facebook Places on August 18, there was much speculation about what this meant for Foursquare. Would they be crushed?  Would Facebook’s 500M user reach make the New York startup irrelevant?  And would early adopters start deleting their Foursquare accounts in droves?

Or would Facebook’s network prove too general purpose for optimal location sharing, allowing Foursquare room to grow.

While Facebook Places hasn’t shared any hard data yet about usage or check-in volume, there are some other tools out there that allow us to gauge how the services are doing in terms of capturing the imagination of the public.

Let’s take a look at Google Trends.

Google Trends offers a snapshot of the relative search frequency of different keywords, as well as a graph of the relative mentions in the press.

Here is a comparison of “Foursquare” vs. “Facebook Places.”

After an initial spike of launch interest for Facebook Places, people are searching for Foursquare at about 3X the volume that they are searching for Facebook Places.

And Foursquare’s friends in the press continue to do their part in promoting the startup, though it would appear that there might be a slight drop off in the Foursquare press love recently.

Data from my own networks would seem to corroborate the point that Foursquare is hanging in there.  Despite some recent Foursquare downtime, I see 22 checkins from my 141 friends since Monday, versus 12 checkins from my 500+ friends on Facebook.

Let’s be clear on this and point out a couple of disclaimers.  Searches for “Foursquare” aren’t check-ins.  And many people using Facebook Places probably don’t think of themselves as Facebook Places users, but as Facebook users.  And my social graphs are likely not representative of those of a mainstream user.

Furthermore, there is little doubt Facebook’s overall check-in volume far exceeds that of Foursquare, based on Facebook’s 150M+ mobile users.

But when I look at Foursquare on these Google Trends graphs, I don’t see a service that is getting stomped into irrelevancy.  I see a service that continues to be used by early adopters, and continues to capture the imagination of consumers, brands, and the press.

Two months after the launch of Facebook Places, it would appear from the outside as if Foursquare has weathered the initial Facebook Places storm.  If they are able to keep their servers up and continue to innovate, they have a fighting chance to be the preferred means of sharing location among friends.

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