Amazon has acquired Ring, a Santa Monica, California-based maker of connected video doorbells and security cameras, for $1 billion.
That will see the ecommerce giant push further into the home security business: it previously acquired Blink, which makes similar products. Plus, it already offers a Cloud Cam that’s designed for use inside your house, and to allow couriers into your home to drop off parcels as part of its Key program.
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GeekWire notes that while neither firm has shared details on the way forward, it’s expected that the Ring brand will continue to exist, as other Amazon-owned labels like Zappos and Twitch have, post-acquisition.
Ring devices already play nice with Amazon’s Alexa assistant, and it’s likely that the companies will work on further integrations between them. With its two recent acquisitions, Amazon will have a fighting chance at taking on Google, which also has an assistant and a smart home device brand in the form of Nest.
Fun fact: Ring was previously called DoorBot, and CEO James Siminoff appeared on the TV show Shark Tank in an effort to raise money for it – and failed. His tenacity, and the decision to stick with the product he originally built, has paid off in a big way.
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