Joining a growing list of companies that aspire to deliver consumer products by drone, Domino’s today launched its commercial drone delivery service in New Zealand.
The project is a partnership between Domino’s and Flirtey — a drone delivery startup — and it’s set to launch later this year in test markets. Not every pizza will be delivered by drone, however. Domino’s is committed to testing the service alongside traditional deliveries via car or scooter, at least for now.
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Not all menu items will be eligible for drone delivery and those that are will only be delivered by sky if they’ll decrease the wait time over a traditional means of transportation.
According to Domino’s Group chief executive and managing director Don Meij:
With the increased number of deliveries we make each year, we were faced with the challenge of ensuring our delivery times continue to decrease and that we strive to offer our customers new and progressive ways of ordering from us.
According to Meij, the company had been looking into drone delivery for some time, saying it didn’t make sense to deliver a two kilogram order using a two ton machine.
If successful, the company wants to extend the service to six other markets — Australia, Belgium, France, The Netherlands, Japan and Germany.