Crowley is stepping down effective immediately and handing the reigns of the company to COO Jeff Glueck, as the company has struggled to become profitable. Crowley will stay on as Executive Chairman full time, but won’t run the company anymore.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Over the years Foursquare has had a rough road. In 2009 it was the most hyped new app, but saw little success keeping users engaged for checking in at places they visited over the years, eventually making the controversial decision to split the app into two in 2014.
The WSJ reports the latest round of funding — a $45 million cash injection — is likely a devaluation over previous rounds, though Foursquare declined to comment. The company has raised over $200 million since it was started in 2009.
Foursquare has used ads for monetization in the past, but has found licensing its location database to companies like Twitter, Pinterest and Microsoft to be more lucrative.
Crowley said in a blog post of the move that it “frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here” and continued saying “there are a lot of things I still want to build at Foursquare.”
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