In 2014 it emerged that Uber had used a special “God View” application to view a reporter’s location because she was late to a meeting.
What ensued were revelations that the God View tool was available to employees broadly within the company, who could use it with little discretion. The company responded brashly, with executives stating that it could dig up dirt on journalists in response.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
The fine is shockingly small for a company with a reported valuation of over $64 billion, and appears to only relate to a second data breach which affected Uber drivers in September 2014, which was also bungled into the investigation.
“Uber has represented that it has removed all personally identifiable information of riders from its system that provides an aerial view of cars active in a city, has limited employee access to personally identifiable information of riders, and has begun auditing employee access to personally identifiable information in general.”
The settlement is due to be officially announced tomorrow, and Uber has also agreed to notify the Attorney General’s office if it begins collecting GPS data in the background in the future.