Available today for both iOS and Android, Adblock Plus’ browser is free. It’s not actually entirely built in-house, instead based on top of an extensible iOS browser called Kitt which made it easy to port the Chrome extension from desktop.
The company is loudly trumpeting that it has “beaten” Apple to releasing its content blocking tools, but it’s unlikely Adblock Plus will be as efficient as Apple’s upcoming tools.
We’ve published extensive data on how efficient iOS 9’s content blocking is in practice, sometimes saving over 50 percent in page load time alone.
On the Android side, the browser has been in beta since late May and saw 300,000 downloads in the first week. Adblock Plus was previously banned from the Play Store for “interfering with” other services, but has managed to successfully re-list the app on the store.
If you’re dying to block advertising on your phone, you can download Adblock Plus now, though you’ll need to switch your browser to take advantage of it.