Hashtags featured in half of all Super Bowl XLIX ads, with Facebook in the lead

Super Bowl 49

Half of all ads aired during the NFL Super Bowl XLIX featured hashtags for social networks, with Facebook being mentioned most often and Snapchat making its TV debut, reports Marketing Land.

The blog reviewed 56 promos shown during this year’s Super Bowl and found that 28 of them included hashtags, accounting for 50 percent. This reflects a slight drop since 2014. Facebook was mentioned in four commercials, while Twitter fell behind with three.

Snapchat showed up for the first time in Universal’s ad for its upcoming film Pitch Perfect 2. The remaining hashtags were accompanied by URLs.

While it looks like a win for Facebook in the online marketing war, hashtag use in Super Bowl commercials is actually down from 57 percent last year.

What’s also worth noting is Snapchat’s appearance. With more media outlets and brands taking to the ephemeral messaging service to reach customers, in addition to more popular social networks, this may well be a sign of things to come through 2015 for marketers.

➤ Super Bowl Commercials With Hashtags Slipped To 50% In 2015 [Marketing Land]

Read next: Super Bowl 2015 tech ad round-up: Which one is your favorite?

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