Contactually unveils its iOS app, launches next-gen social CRM with better networking, sharing, more

Contactually unveils its iOS app, launches next-gen social CRM with better networking, sharing, more

Contactually, the contact management service, has released a mobile app for iOS in conjunction with the debut of its latest iteration that it’s calling Contactually 2.0. In this new version, small and medium-sized businesses can take advantage of better networking features, sharing content, improved contact management, and more.

Billed as a service to help you “build strong relationships” in order to help create business opportunities, Contactually focuses on the right people you need to become a success. Recognizing that contacts can be stored within different databases such as email, a service like Salesforce, SugarCRM, MailChimp, Highrise, Google Contacts, or anything else and shares back information on how you can reconnect with them.

With a hint of similarity to Rapportive, Contactually uses multiple sources to find information about a contact, including Facebook, Twitter, LinkedIn, Klout, Quora, Flickr, Foursquare, and more.

Today’s updates are part of Contactually’s product evolution. In a blog post, the company said that it’s focused on delivering a great experience to the people you care about the most — meaning that it’s going beyond the address book and engaging in meaningful relationships.

Contactually’s iPhone app empowers users to record calls, find out which of your contacts you need to follow up with, display reminders, and use it as your de facto address book. By doing so, users will be able to have a complete picture of the person calling them.

Say for example if Tony Cappaert, Contactually’s co-founder and COO, called me — I would have his information stored in my iPhone app, which would give me his Twitter, Facebook, LinkedIn, and Foursquare profiles, among others. Additionally, it would display other insights so that I could get a better understand as to how my relationship matters to him.


The other part of this announcement involves its Web product and includes several new and enhanced features. The first of which is an improved manner in which networking is handled. Contactually says that it will allow users to send introductions to anyone in their network. But besides the “Hi, let’s connect” email, the service aids in the creation of a thoughtful message that will give the recipient an incentive to respond.

Contactually also now lets users share content with their contacts through the use of a browser bookmarklet. Once you find a page, article, post, study, or image that you wish to share, by clicking on the bookmarklet, that information can be transmitted by email.


In what may be considered to be not quite personal as the rest of the update, Contactually now allows users to create email templates for use with their frequent business interactions. If you have recurring meeting invites or any other regular correspondence, the company enables you to create them. Fields that can be added include First Name, Last Name, Title, and Company. Custom fields can also be included such as an introduction, how you met, or what help do you need.

Lastly, the new Contactually has an improved search feature. Contacts can be searched based on specific market segmentation such as buckets, location, when was the last time they were contacted, what team they’re on, and more.

In March, Contactually raised $1 million in seed funding. It is backed by Point Nine Capital, Boston Seed Capital, 500 Startups, and angel investors.

Photo credit: NICHOLAS KAMM/AFP/Getty Images

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