It’s time for the Olympics, so of course all the tech companies are doing their own promotions. We’ve already had Google and Twitter do their thing, so now it’s Facebook’s turn
First up, you can now add a Rio 2016 frame to your photos – decorated with your team flag – because all your friends are surely very interested in knowing what teams you support.
The company is also putting its acquisition of MSQRD to good work, adding face-paint filters in – you guessed it – the colors of your preferred Olympic team. You can download the app on Android or iOS and share your painted mug on Facebook – even via live video.
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Finally Facebook is also debuting a personalized Olympics section to your feed.
From now to August 5, users will see a prompt asking if they are “excited for the games” on their News Feeds, and can proceed to a page that mixes news, videos and conversations around the Olympics as tailored to your interests – or at least what the Facebook algorithm thinks those are. It will up again around the closing ceremony on August 21 .
Basically, get ready for your Facebook feed to be inundated with Olympics news and patriotic photos. It’ll probably be the only time Americans come together this election year anyway.
Via TechCrunch
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