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This article was published on March 9, 2016

Facebook just acquired the most popular face swap app

Facebook just acquired the most popular face swap app

Face swapping is all the rage right now and Facebook wants in on the action. According to a report from Business Insider, the social network has acquired one of the most popular apps right now, Masquerade.

The app works in a similar way to Snapchat’s face filters, letting you morph or overlay your face with silly filters like glasses or a pirate hat. It shot to fame thanks to its face swapping feature that eerily put your face inside someone else’s in real time.

Masquerade didn’t say how much it was acquired for, but said in a blog post that “we’re excited to join forces with Facebook and bring the technology to even more people.”

Facebook told TNW that “Masquerade has built a fantastic app, MSQRD, with world-class imaging technology for video.. We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.”

That means you might be able to start overlaying things on your selfies right in the Facebook app very soon – and that you’ll start seeing even more of those weird face swaps in your feed.

Facebook buys popular face swapping app for silly selfies [Tech Insider]

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