Twitter is incredible (and horrendous) for so many reasons.
It’s a great place to follow trending news stories, share your thoughts, get into fights with people who don’t share your thoughts, and more. It’s also an incredible place for exploring niche interests — ones you didn’t even know you had.
This week, we happened upon the Twitter account, SlideShare Gems. It’s exactly as advertised — a collection of slides pulled from random slideshows, and tweeted without context.
And let’s just say we were inspired. Nay, transformed.
The account is run by internet artist, Neil Cicierega. He has created several other social media projects, across platforms such as Tumblr, Facebook, and YouTube. He was also responsible for the famous “Potter Puppet Pals” back in 2003.
The SlideShare Gems Twitter account blew our minds wide open, and has possibly altered TNW’s aesthetic forever. We try our best to be as off-putting as possible with our images — example A, B, and C – but SlideShare opened up a whole new world of possibilities.
In fact, I believe everyone can learn a thing or two from SlideShare Gems. So here are three new rules of aesthetic we took away.
Always be as literal as possible
When giving a presentation, you never know what kind of crowd you might be dealing with. They could be dumb — really dumb.
In case you aren’t sure of the audience’s intelligence level, it’s best to just assume they are a group of idiots who couldn’t find their way out of a paper bag. You’re going to want to be as literal as possible with your message.
— SlideShare Gems (@GoodSlides) June 26, 2018
— SlideShare Gems (@GoodSlides) July 4, 2018
— SlideShare Gems (@GoodSlides) July 19, 2018
This is also a great way to not offend anybody. Don’t share any opinions, insights, or analyses ever. This is especially important in any kind of professional setting.
Copyrighted content should be used freely and with abandon in the name of art
Listen — in this world, there are winners, and there are losers. The winners are people who go out into cyberspace and take the content they want without any consideration of ownership or intellectual property law. I mean, has colonialism taught us nothing?
It’s better to ask for forgiveness than permission. Remember that. Memorize it. Get it tattooed on your lower back.
Anyhoo, here are some blatant example of copyright infringement that legally we cannot endorse… wink.
— SlideShare Gems (@GoodSlides) July 25, 2018
Star Wars has made a shit ton of money. I feel no guilt.
— SlideShare Gems (@GoodSlides) July 27, 2018
If you’re nervous, just slightly alter the image. Or better yet, reduce the quality until its as grainy as your ass after a day at the beach. They’ll never catch you.
— SlideShare Gems (@GoodSlides) June 2, 2018
That’s it, butter The Simpsons’ legal team up. It’s not stealing if it’s done as an homage.
And no one’s probably reading your shitty presentation anyway.
Don’t be afraid to experiment… with threats
We all know the secret to good copy is a looming sense of the threat of death. If you’re not reminded of your mortality while reading something, it’s not worth your time, right?
Here are a few great examples of threatening posts that got it right.
— SlideShare Gems (@GoodSlides) July 2, 2018
There’s so much to unpack here.
The angle of the gun. The devilish glint in the child’s psychopathic eyes. The use of language — never before have I been more afraid of toast.
And the formatting? I mean, look at how the white text softly picks up the iridescent light streaming in from the left. Reminds you a bit of heaven, doesn’t it?
— SlideShare Gems (@GoodSlides) July 7, 2018
This one is interesting. Vague, confusing… but full of triggering imagery.
I’m no semiotician, but I’m getting the strong feeling from this slide that Hillary Clinton has something to do with aliens, and is possibly one herself.
Also, her emails.
— SlideShare Gems (@GoodSlides) June 24, 2018
What is grandpa’s camp? What takes place there? And why did this need a slideshow?
I have chills.
Thank you, Neil. Not only have you saved us from a future of cold conference rooms, lukewarm coffee, and bland presentations, you’ve also inadvertently rerouted our entire aesthetic.
We will take it forward with us whenever we make a PowerPoint presentation in the future — in fact, when we make anything.
Needless to say our lives are changed.