Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

Hide the Pain Harold’s new autumn ‘stock photos’ perfectly capture your dark day blues

Embrace the darkness with a pain-surpressed smile

Hide the Pain Harold’s new autumn ‘stock photos’ perfectly capture your dark day blues
Már Másson Maack
Story by

Már Másson Maack

Editor, Growth Quarters by TNW

Már tries to juggle his editorial duties with writing the occasional weird article. He also loves talking about himself in the third person. Már tries to juggle his editorial duties with writing the occasional weird article. He also loves talking about himself in the third person.

The days are getting shorter, the weather is worsening, and people’s mood is souring. ‘Tis the season… yay.

Fortunately, there’s a solution to our collective predicament: make memes to mask the pain, using a piping hot batch of ‘Hide the Pain Harold’ stock photos.

Sorry, we’re always going to think of these as memes
Credit: Hide the Pain Harold

András Arató, AKA Hide the Pain Harold, just dropped pics from an autumn photoshoot he did with Karola Tariszekely — and they’re gorgeous.

For those of you who don’t know ‘Harold,’ he’s a Hungarian stock photo model who accidentally found internet fame as his forced smile perfectly captured the suppressed pain of modern existence.

And his pained expression continuous to convey our collective existential dread. The new photos of Arató are just what the doctor ordered to deal with shorter days and general autumn bullshit.

So let’s take a look at our fresh new canvas.

When it’s finally pumpkin spice season.
Credit: Tari-Székely Karola Fotó

This one’s an absolute stunner. The vacant, pain-ridden stare surrounded by beautiful fall colors, absolutely ripe for deeply insightful meme-making.

Then we’ve got a series of stoic black-and-white photographs, opening up new artistic dimensions in the world of Hide the Pain Harold memes.

“That’s where the trouble began. That smile. That damned smile…”
Credit: Tari-Székely Karola Fotó
When someone tells you autumn is their favorite season
Credit: Tari-Székely Karola Fotó
Dodging the feelies
Credit: Tari-Székely Karola Fotó
Just add a mic and you’ve got a meme goin’
Credit: Tari-Székely Karola Fotó

Then we have another beautiful autumn picture with the signature smile, along with a couple of super serious Harolds.

Can’t come up with one for this, make your own meme
Credit: Tari-Székely Karola Fotó
When you can’t hide the pain any longer…
Credit: Tari-Székely Karola Fotó
U ok Harold?
Credit: Tari-Székely Karola Fotó

And finally, my absolute favorite:

Me: It’s been getting darker lately
Seasonal affective disorder:
Credit: Tari-Székely Karola Fotó

If you can’t get enough of Harold, then check out his TED talk on waking up as a meme-hero.