Creativity

All stories in Creativity

• Tumblr’s Head of Culture and Fashion shares the platform's most curious subcultures

  Valentine Uhovski started his career as an editor and journalist, and has written for the likes of The Wall Street Journal and Interview Russia. He's now in his eighth year manning the helm of Tumblr's Culture and Fashion verticals. Since joining, he's helped to foster and shape ...

  • Georgina Ustik

• This ad agency is creating fake worlds to sell real products

  We took a deep dive into the creative process behind the wildly surreal marketing campaigns W+K's Department of New Realities ...

  • Mix

• A Q&A with Roland CEO Jun-ichi Miki on innovation, Waku Waku, and 'sleeping musicians'

  The Roland Corporation is a global powerhouse in the field of music technology. We interviewed Mr. Jun-ichi Miki, Roland ...

  • Tristan Greene

• Why designers create products that are never meant to be real

  Humans are great at telling stories. We use them to teach our children, to learn about ourselves, and to plan paths to the ...

  • Naomi Jacobs

• Teens are using Google Docs as a sneaky messaging app right under their parents' (and teachers') noses

  Google’s cloud-based tools provide a lot of bang for the buck. Apps like Docs, Sheets, and Slides are a collaborative dreamscape, the types of applications that allow kids to split into groups and iterate a project until completion. They also make a good instant messaging platform, ...

  • Bryan Clark

• Science, like art, often begins with creativity and imagination

  I don’t know why it took so long to dawn on me – after 20 years of a scientific career – that what we call the “scientific method” really only refers the second half of any scientific story. It describes how we test and refine the ideas and hypotheses we have about nature ...

  • The Conversation

• Analog synths are the perfect instrument for people who took all their toys apart

  The analog synth is experiencing a second golden age as more and more musicians return to the hardware that once threatened ...

  • Tristan Greene

• Here are the 11 female-led podcasts you should be listening to

  According to a report by PwC, podcasts made well over $600 million in 2018 — and the golden age is yet to come. PwC further projects the industry's revenue will move past the nine-figure benchmark by 2022. As with any promisingly lucrative industry, it's both interesting and ...

  • Georgina Ustik

• How to choose the right musical instrument for you

  We hope we've convinced you to start playing an instrument. From traditional drumsets to playing actual lightning in a bottle, ...

  • Tristan Greene

• Why stressed-out STEM workers should learn to play music

  You could live your life without ever playing a musical instrument, but science tells us that would make you unhappy. And ...

  • Tristan Greene

• Amazon just screwed over the indie filmmakers that made Prime Video great

  Amazon Prime Video Direct, once a haven for independent filmmakers is now a decaying monument to what could have been after ...

  • Tristan Greene

• 5 lessons we forgot we learned from our year-long newsletter experiment

  Last week was our beloved/behated daily newsletter's first birthday. We published an article looking back at the seven ...

  • Georgina Ustik