Update: Elon Musk tweeted that Tesla’s October 17 event has been delayed to Wednesday, October 19:
Moving the Tesla announcement to Wednesday. Needs a few more days of refinement.
— Elon Musk (@elonmusk) October 16, 2016
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Our original report follows.
It’s going to be a big month for Tesla. According to a Tweet from Elon Musk, the company is going to hold two product launches in October.
Tesla product unveiling on the 17th (unexpected by most), followed by Tesla/SolarCity on the 28th
— Elon Musk (@elonmusk) October 9, 2016
It’s not immediately obvious what Musk will showcase on the 17th. It could potentially be the Tesla Model 3, which is expected to be Tesla’s first affordable, mass-market electric vehicle. During this year’s Code conference, Musk suggested that there would be an event for the Model 3 toward the end of the year.
The Tesla/SolarCity event is less of a mystery. An earlier tweet from Musk himself said that the company intends to launch its new solar roof on October 28. This will come with an integrated Powerwall 2.0 battery and Tesla charger.
Aiming for Oct 28 unveil in SF Bay Area of new Tesla/SolarCity solar roof with integrated Powerwall 2.0 battery and Tesla charger.
— Elon Musk (@elonmusk) September 22, 2016
This is part of Musk’s “Master Plan, Part Deux“, which will see the company focus more on energy generation, transportation, and storage.