This is a guest post from Reshu Rathi, Digital Marketing Manager at Betaout, a customer segmentation and marketing automation platform for e-commerce. Her job is to create content & marketing campaigns to help e-commerce marketers personalize their marketing & increase conversion. When she’s not working she spends her time in reading and running not simultaneous although that’d be very impressive. You can follow her on Twitter at @reshurathi or checkout Betaout.com.
