YouTube continues SE Asia push with localised Singapore offering

YouTube continues SE Asia push with localised Singapore offering

YouTube today expanded its international offerings to include Singapore, launching a localised version of the website in the country, according to a report by ZDNet Asia. YouTube Singapore can be reached by selecting Singapore as the location at the bottom of the page or by directly visiting the URL

YouTube has, of course, always been available to the Singaporeans but the launch of a new localised version puts the focus on local content and regional pop culture and gives residents of the Southeast Asian country more of an impetus to visit and share on the video-sharing website.

In the past months, YouTube has shown a strong focus in the Asian market. It introduced the first localised version for a Southeast Asian country with the Philippines launch earlier this month and has been particularly active in India, with the launch of the YouTube Partner program in the country, expansion of its BoxOffice offering and a movie promotion deal with one of the most influential actors in Bollywood.

Read next: Jack Dorsey on Twitter's Asia growth, Tamagotchis and competing against China's weibos

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.