A new report from The Wall Street Journal suggests Facebook has a new photo and video app that will directly compete with Snapchat and Periscope.
The app is said to launch directly into a camera environment, with live video playing an important role as well. Once in the app, you can take pictures for direct upload to Facebook, or start a live video stream. It’s not known if MSQRD will play a role, but that would probably be a good bet on Facebook’s part.
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Facebook is also said to offer the app as a measure to get people sharing more. Though Facebook’s user numbers continue to grow, the amount of original content we’re sharing is falling off. We’re treating Facebook like a news feed (mostly because Facebook forces us to).
Still, Facebook is very serious about media moving forward, so done well this app may help encourage more sharing.