When Google announced its Instant search product, one of the things that caught my attention was how much time Google spent investigating the parts of its search function that people paid the most attention to. The best way to do that, it seems, is by using eye tracking to really get a feel for what your users are paying attention to in your application.
Philadelphia-based Clarity Labs is now offering this sort of usability testing to application developers worldwide, without making them invest into millions of dollars worth of equipment and staff. According to a press release, Clarity Labs offers facilities and usability testing with a full staff of research consultants that companies can choose to rent unstaffed or fully-staffed.
The services? That’s the impressive part:
With customer interaction driving the success of any product, this seems to be a pretty valuable tool to have at your disposal. There is no pricing listed on the website, rather just a “request a quote” button, but it’s most certainly worth looking into before you launch your next major project.
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