Apple snaps up Google’s AI chief to fix Siri

Apple snaps up Google’s AI chief to fix Siri
Credit: TechCrunch / Flickr

In an effort to catch up to its rivals’ AI assistants, Apple has brought on board Google’s head of AI and search, John Giannandrea, reports The New York Times.

Giannandrea, who’d been at Google since 2010 and served as its senior vice president for search since early 2016, will run Apple’s machine learning and AI strategy, and report directly to CEO Tim Cook.

That’s huge for Apple, which will now hopefully be able to improve its Siri assistant, which presently features on its iOS devices and woefully lags behind Google Assistant and Amazon’s Alexa when it comes to understanding voice commands and carrying out simple requests.

At the same time, it’s a loss for Google, which has made great strides in recent years in baking AI into its consumer-facing products, including search, to make them more intuitive – and it has Giannandrea to thank for that. He was responsible for enabling the Ask Jeeves-style functionality that now returns coherent responses in search results when you type in questions like, “How old is Steph Curry?”

Giannandrea will be replaced by longtime Google employee Jeff Dean on the AI front, while Ben Gomes, the company’s VP of Core Search, will now head up the entire search department. It’ll be interesting to see what this shake-up spells for both companies in the coming years, as AI becomes increasingly more prevalent in software and hardware product categories in which the two firms compete closely.

The Next Web’s 2018 conference is just a few months away, and it’ll be 💥💥. Find out all about our tracks here.

Read next: If Facebook cared about us at all, it would adopt EU privacy standards globally